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Head of Loyalty Program
Tbilisi
Application information
Email: recruitment-geo@maf.ae
Information about vacant position:
- Specialization/Specialty: Marketing/Public Relations (PR)
Customer Loyalty Programs - Industry / Field: Retail
Retail - Seniority level: Senior-Level
- Schedule: Full-time
- Employment form: Fixed-term contract
- Work Location: On site
Employer requirement:
- Experience is mandatory: from 3 to 5 years
- Specialization/Specialty(Mandatory):Marketing/Public Relations (PR)
Customer Loyalty Programs - Industry / Field(Mandatory):Retail
Retail - Seniority level: Senior-Level
- Education level(s): Master, Bachelor, Doctor
- Languages: English
Majid Al Futtaim Hypermarkets Georgia LLC – Carrefour Georgia is pleased to announce the opening for the position of Head of Loyalty Program.
Majid Al Futtaim Retail manages Carrefour Hypermarkets in countries of Middle East, North Africa and Central Asia offering shoppers quality, variety and great value for money over a wide product range.
Wherever it is an employer, Majid Al Futtaim Carrefour Georgia aspires to be seen as a benchmark in human resources management and social responsibility. The group makes every effort to support the development of its staff members attracting, training, supporting, promoting and securing the loyalty of its employees.
MAJID AL FUTTAIM HYPERMARKETS GEORGIA (Carrefour) offers the unique opportunity for employment and career development by opening the vacancy for the position of Head of Loyalty Program.
ROLE SUMMARY
Head of Loyalty Program is responsible for leading the development and execution of the MyCLUB loyalty program to drive customer acquisition, retention, engagement and revenue growth. Responsible for loyalty campaigns, strategic partnerships, customer analytics, budget management and CRM initiatives, while collaborating with Corporate HO and cross-functional teams to deliver impactful customer experiences and maximize program performance. Lead and develop the Loyalty team to ensure successful execution of loyalty initiatives and business objectives.
ROLE PROFILE
- Lead the development and execution of the MyCLUB Loyalty Program, ensuring alignment with business objectives and customer engagement goals;
- Drive customer acquisition, retention, loyalty, and lifetime value through targeted loyalty initiatives, CRM activities, and personalized customer experiences;
- Plan, execute, and optimize loyalty campaigns, seasonal promotions, member-exclusive offers, and special events to increase customer traffic and sales;
- Manage the loyalty program roadmap, campaign calendar, promotional mechanics, and program enhancements in collaboration with Corporate HO;
- Monitor and analyze loyalty KPIs, customer behavior, campaign effectiveness and market trends to identify growth opportunities and improve program performance;
- Oversee loyalty budgets, forecasts, cashback investments, and promotional spending, ensuring cost efficiency and return on investment;
- Develop business cases, performance forecasts, and strategic recommendations to support commercial and customer growth objectives;
- Build and maintain strong relationships with strategic partners, negotiate member benefits and lead co-branded campaigns and partnership activations;
- Coordinate loyalty initiatives across multiple departments, ensuring effective collaboration between Marketing, Commercial, Operations, Digital, Finance, and Corporate teams;
- Support digital transformation projects, CRM developments, system enhancements and the implementation of new loyalty functionalities;
- Manage lottery campaigns, customer engagement activities, and special promotional events while ensuring compliance with company policies and local regulations;
- Prepare regular business reviews, management reports, and executive presentations, providing actionable insights and recommendations to senior leadership;
- Lead, coach, and develop the Loyalty team by setting objectives, monitoring performance, providing feedback, and supporting continuous professional development;
- Ensure the successful delivery of loyalty projects while continuously identifying opportunities to improve customer experience, program value, and overall business performance.
REQUIREMENTS
- Bachelor’s degree in Business Administration, Marketing, or a related field;
- 3-5 years of experience in Loyalty, CRM, Marketing, or a similar role;
- Strong analytical and numerical skills;
- Good knowledge of Excel, PowerPoint and AI tools;
- Good command of English;
- Strong leadership skills with excellent communication, responsibility, diplomacy, self-awareness and a results-driven mindset.
If you feel that your qualifications meet our requirements and want to develop within our company, please send your CV to the following e-mail address: recruitment-geo@maf.ae
Please indicate the position title: Head of Loyalty Program in the subject line, otherwise your CV will not be considered.
Only short listed candidates will be contacted.
Information you submit (CV, Resume, Application Form) may include Personal Data, including Special Category Data considered under the Law of Georgia on Personal Data Protection. We hereby inform you that “Majid Al Futtaim Hypermarkets Georgia” LLC (ID: 404923749; Legal Address: 8a Navtlughi Str., Isani District, Tbilisi, Georgia) processes the personal data you disclose, inter alia by means of the Data Processor (“Majid Al Futtaim Hypermarkets” LLC, 240254, P.O. Box 22797, Dubai, UAE) in accordance with the applicable laws and international standards. The purpose of data processing is to determine compliance of the job candidate with the current/future vacancy requirements and decide on commencement of employment relations. The information you submitted may not be considered for the current vacancy due to the vacancy requirements and/or may be reserved for another suitable vacant position. The retention period for the information you have submitted (CV/resume/application form) is one year. In case you disclose data through Application Form, it is mandatory to complete all fields, otherwise your application will not be reviewed.
Your personal data may be shared with Carrefour’s partner franchise companies solely for the purpose of reviewing and considering your candidacy for current and/or future employment opportunities within their existing and/or future vacancies, as well as for the purpose of making a decision on the commencement of employment relations.
You have the right to obtain information on the processed Personal Data you shared with us and request their correction, update, blocking, deletion, and/or destruction. In order to exercise your rights as per applicable laws, please contact us via our Privacy Webform. Alternatively you may write to us at email address: recruitment-geo@maf.ae
By submitting an application for a vacancy and providing information (including your CV, Resume, Application Form) you hereby explicitly consent to the processing and transfer of your personal data for the above-mentioned purposes and conditions.
Majid Al Futtaim Hypermarkets Georgia LLC carries out the recruitment process of job candidates in accordance with the applicable laws of Georgia, observing the principle of equal treatment of persons and excluding discrimination against them on any grounds.
Marketing/Public Relations (PR)
Customer Loyalty Programs
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