Today - 20 Nov
Vip
Brand Marketing Manager
Tbilisi
Red Bull
Application information
Email: Ketevan.Sidamonidze@redbull.com
Information about vacant position:
- Specialization/Specialty: Marketing/Public Relations (PR)
Brand Management - Industry / Field: Transportation, Logistics & Supply Chain
Logistics & Supply Chain - Seniority level: Senior-Level
- Schedule: Full-time
- Employment form: Fixed-term contract
- Work Location: On site
Employer requirement:
- Experience is mandatory: Experience from 4 years
- Specialization/Specialty(Mandatory):Marketing/Public Relations (PR)
Brand Management - Industry / Field(Mandatory):Transportation, Logistics & Supply Chain
Logistics & Supply Chain - Seniority level: Senior-Level
- Education level(s): Bachelor, Master, Doctor
- Languages: English
Red Bull Georgia is pleased to announce a vacancy for the position of Brand Marketing Manager
The Brand Marketing Manager (BMM) leads marketing efforts to drive top-of-mind awareness, brand affinity, relevance and consumption – ultimately winning new users and building brand love. BMMs embody our commitment to giving a ‘local face to a global brand’ by creating, planning, and executing innovative local brand campaigns, while ensuring consistent and accurate brand representation. As a key member of the Marketing team, you’ll lead the development and execution of local consumer-focused marketing programs that bring the brand to life by utilizing multiple facets of the marketing mix.
All the responsibilities we'll trust you with:
CONSUMER INSIGHTS
Be the eyes, ears, and voice of the consumer, leveraging your understanding of insights, demographics, and psychographics to influence brand marketing strategies and execution
Create inclusive and culturally relevant Brand Marketing communications and experiences that authentically reflect and celebrate diverse communities within the country
Constantly identify emerging consumer trends and identify opportunities for Red Bull Marketing to activate consumers in new and exciting ways
BRAND MARKETING
- Protect brand equity by ensuring all local brand efforts (Brand, Sports, Culture properties) are executed in line with global strategy and guidelines, providing feedback and coaching to local teams
- Develop and execute innovative, insight-driven 360° local marketing occasions and consumer activation plans that drive product demand, increase awareness, and build brand equity, engagement, relevance, and consumption
- Own creative asset development, brief writing, and approval processes for distinctive assets seen in-store, online, and in the field
- Ensure consistency of strategy across each campaign element, building tools and resources that drive “best-in-class” execution
BEVERAGE INITIATIVES AND SALES SUPPORT
- Lead all product launches, building & developing cross-functional plans within the country
- Ensure look & feel utilizes marketing assets when possible while also following global creative guidelines
- Leverage programming to drive sales in retail accounts
- Ensure product strategy is translated properly at local events by aligning with Beverage Initiatives team on event product planograms and working with event managers to execute the plan properly
- Identify local nuances that Brand team needs to consider in the POS development process
- Ensure POS strategy is being executed properly including: leading local market visits, sharing real-time feedback with distribution teams and delivering recaps with learnings and opportunities back to Brand team. Working with On Premise marketing team to ensure that On Premise teams have the right creatives and tools to drive compelling messaging at the point of sale
- Identify event barters that can be leveraged for Sales and Shopper Marketing
- Drive Occasion strategies across work, socializing, study, fitness, and gaming by translating insights into integrated, cross-functional campaigns—ensuring consistent strategy, best-in-class execution, and sustained brand and consumption growth
- Collaborate with Sports, Culture, and Media Network teams to optimize outcome of brand initiatives
- Contribute to Brand Marketing best practices by building clear KPIs, consistently tracking results and sharing learnings throughout campaign development & execution
- Leading translating campaigns into relevant strategies and execution plans
- Support strategically identifying the most relevant local “big moments” to win in priority markets, and close gap vs key goals
ADVERTISING & CREATIVE
- Provide Advertising Team local insights to guide the planning and execution of advertising plans
- Consult on media plans and creative to ensure that media mix and creatives will resonate with local consumers
- Develop clear creative briefs to ensure agencies deliver world class creative output
BUDGET MANAGEMENT, REPORTING & BRAND STANDARDS
- Ensure consistency of strategy across each campaign element, driving “best-in-class” execution
- Develop appropriate and measurable marketing objectives for all campaigns
- Closely manage Brand Marketing budgets within the country
- Consistently monitor and share competitive marketing activations with Brand team
EXPERIENCE
- Your areas of knowledge and expertise that matter most for this role:
- 4+ years of brand marketing experience
- Strong experience in consumer marketing and retail activation, preferably in a FMCG environment
- An understanding and working knowledge of digital and social media
- Experience curating and implementing strategies in local markets
- Experience managing budgets and working with traditional and non-traditional brand marketing strategies
- Project management experience delivering projects from ideation to execution
- Success in collaborative and creative environments
If you are interested, please send your résumé/CV to Ketevan.Sidamonidze@redbull.com and include the job title in the subject line.
Marketing/Public Relations (PR)
Brand Management
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