Requirements:

• 1+ year of experience in PR, SMM, or content marketing.
• English B1 or higher: for correspondence and preparing materials.
• Understanding of PR principles and practices.
• Experience in affiliate marketing, media buying, or promoting complex B2B products is a plus.

Professional Skills:

• Developing and implementing PR campaigns to increase brand awareness.
• Generating internal and external news hooks.
• Identifying relevant topics, formats, and trends for company promotion.
• Finding effective formats for partner collaboration and managing partner relationships.
• Developing ideas for PR activities.
• Adapting client cases, product information, and team info into content and news hooks.
• Analyzing competitors' PR communications.
• Analyzing the effectiveness of PR activities.
• Willingness to deeply understand the product and complex B2B audience, grasp their needs, and communicate in their language.

Personal Competencies: Strong communication skills, time management, stress resilience, ability to work in a team, creativity, responsibility, desire for professional growth, and adaptability to market and product changes.

What You'll Be Doing:

• Generating and implementing news hooks/PR occasions.
• Increasing brand awareness.
• Analyzing the effectiveness of PR activities.
• Collaborating with internal teams and implementing joint ideas.
• Monitoring trends and competitors' PR activities.
• Collaborating with partners and implementing joint projects.