თარიღები: 27 ივნ - 26 ივლ
მდებარეობა: თბილისი
დასაქმების ფორმა: სრული განაკვეთი
ენები: ინგლისური
ელ. ფოსტა: greta@ada.gv.at
მიმაგრებული ფაილი: გადმოწერა
ტურიზმი/სასტუმრო/რესტორანი/კვება:  ტურიზმი(ზოგადი)

EXPRESSION OF INTEREST FROM INDIVIDUAL CONSULTANTS IN THE FIELD OF SUSTAINABLE MOUNTAIN TOURISM

TERMS OF REFERENCE (TOR)

Summary: this expression of interest is about receiving CVs requested fee rates from individual consultants (not consulting companies) in the field of sustainable mountain tourism. Services, that will be requested refer to but are not limited to the following potential fields of assignments a) contribute to the arrangement of major international project missions and meetings; b). advice the GRETA project team on specific issues related to the (mountain) tourism industry related communication and partnerships; c). support in quality assurance by reviewing major technical reports; d). assist during the technical evaluation of service provider proposals and grant proposals e) advisory support during the implementation of sub- projects f) any other technical support related to mountain tourism development.

Interested consultants are not requested to be available on any specific date nor does it commit GRETA to offer a contract unless this is agreed mutually. The Framework contract period is for up to12 months from the date of contract signing. Available number of the requested working days can be from 1 to 15 days or intermittently 3-6 days per month agreed upon by mutual consent. Qualified individual consultants will be pre-selected as part of a framework contract and if available for an assignment a contract can be signed on short notice. Individual consultants from a consulting company can also apply but the contract will be with the individual and not with the company.

BACKGROUNG INFORMATION

Georgia has been a priority country of the Austrian Development Cooperation (ADC) since 2011 and since 2013 the Austrian Development Agency (ADA) has maintained a Coordination Office in Tbilisi. ADA’s experience in agriculture and regional development is complemented by its well-established relationships with key national and regional stakeholders as well as access to expertise in the public sector in Georgia.

ADA’s Country Strategy for Georgia identifies agriculture and forestry as priority sectors. Within these priority sectors, support for SMEs is considered as promising entry point for strengthening the rural economy and enhanced competitiveness.

The project “Green Economy: Sustainable Mountain Tourism and Organic Agriculture” (GRETA) aims at facilitating an improvement of the business environment and the creation of new income opportunities in sustainable mountain tourism and organic agriculture to reduce poverty and exclusion in the selected regions of Georgia, which are comprised of the municipalities of Mestia, Lentekhi, Tsageri, Oni and Ambrolauri, Sachkhere, Chiatura and Tkibuli. The EU, Sweden and Austria jointly contribute to the Action (= the GRETA project).

GRETA financing, organizational structure and management processes

ADA is implementing the project which is funded by the EU (EURO 3.0 mio.), SIDA (EURO 2.8 mio., and ADA (EURO 1.0 mio.).

A Project Implementation Team is responsible for the overall project management. It consists of staff from the ADA Headquarters (HQ), the ADA Coordination Office in Tbilisi, and a total of 9 GRETA staff. The implementation of the action requires establishing of three project offices, one in Tbilisi (main office) and field offices in Mestia and Ambrolauri. The day-to-day management of the action will be carried out by the GRETA project team.

The GRETA project is being implemented during the period Dec. 2018 – Dec. 2023. The general approach of the project is that the business environment is meeting market demands. That can be achieved for the sustainable tourism component as follows:

Outcome 1: The legal and policy framework for mountain tourism is enabling sustainable and inclusive development.

There is the need to elaborate a comprehensive and action oriented national strategy for sustainable mountain tourism that would take economic, social, cultural and ecological aspects into consideration. A strong institutional grounding coupled with a competent and innovative coordination arrangement is needed in the pilot regions to facilitate cluster development and the cooperation of all stakeholders.

In addition, a central support structure for mountain tourism is lacking and should be provided through a destination management approach. A strategy should be elaborated with a “vision” that is harmonized with rural development objectives and long-term “strategic action plans” that are tailored for specific mountain regions should be developed;

Thus, the following necessary measures were identified and are foreseen for implementation within the project period:

Facilitation of the development of the national Sustainable Mountain Tourism Development Strategy including a Destination Management Plan and a Branding Policy for specific mountain territories representing high touristic values;

Establishment and strengthening of Destination Management Organisations

Establishment of a national quality standard and control system for local tourism suppliers.

Outcome 2: Employment and income in both sectors is increased due to new and better products and services combined with better market linkages, locally, nationally and internationally.

Sustainable mountain tourism is represented by small, family-owned ventures, mountain guide offices and travel operators; one of the unique selling points of Georgian Mountain tourism is constituted by the personalities of the individual hosts and the special experiences offered on site. The creation of such experiences is a dynamic process and very much dependent on the creativity and innovation of the host families, including the important role women have in this respect.

Tourism products such as organized hikes, trekking, skiing and climbing with mountain guides and overnight stays in traditional lodges and farmhouses) offers great possibilities for local income generation. Many mountain region visitors would benefit from such experiences, which would in turn result in longer stays and higher levels of spending per visitor. Another major challenge faced by travel-market segments is trail development and management, including maintenance and marking of circuits, operating trails and huts, outdoor equipment and guiding services, availability of rescue service, etc. To address these and further challenges, the following outputs have been decided upon:

  • Facilitation of product and service development for sustainable mountain tourism, including trail & huts development;
  • Facilitation of certification of guesthouses and guides according to the standards developed;
  • Stimulation of innovations for new tourism products and services;
  • Creation of new market linkages through support of marketing activities.

Outcome 3: Access to capacity development measures for people and institutions active in the fields of sustainable mountain tourism and organic agriculture is improved and a system of knowledge management is in place enabling joint learning among public, private and civil society actors.

Lack of local capacity impedes the development of SMEs, clusters and value-chains. Only a few certified mountain guides in the selected regions are well-qualified according to the international standards. The mountain tourism industry needs workforce development and basic public facilities (transport, toilets, etc), specific outdoor infrastructure (trails & huts along the most popular routs, climbing roots to the most visited summits, etc.). That will create more visitor spending opportunities (like local products, easily accessible packages or services, increase of qualified guides fees, payment for housing facilities along the trails, etc) and special events in the peak and off- season periods. In order to ensure properly addressing the identified lack in capacity of SMEs, cluster and value chains, the capacity development component with regards to sustainable mountain tourism within this project will include the following:

  • Facilitation of national and international exchange and organizational learning;
  • Facilitating capacity development measures for guides and guesthouse owners;
  • Establishment of a model guesthouse for training purposes.

As a cross-cutting activity focusing on both sustainable tourism and the other component organic agriculture sectors, this project foresees gender training for beneficiaries, project staff and other local stakeholders as well as general promotion of the focus regions, its underlining its unique attractiveness, accessibility and competitiveness of services.

GENERAL DESCRIPTION OF THE ASSIGNMENT

The goal of this “Expression of Interest of consultants for Sustainable Mountain Tourism ” is to create a roster of consultants and their requested fee rates so that a framework contract can be signed with individual consultants who may be available on short notice to undertake a mission on a specific subject related to mountain tourism. It is not meant for consulting companies to register as the duration and value of the consultancy is not of economic interest for a consulting company However, individuals working at present for a consulting company can apply on an individual basis and not as a member of a specific company. Any contract will only be issued to an individual.

The type of services that may be required from an individual consultant under the framework contract are as follows:

  • Give a qualified technical opinion on grant issues and grant requests that relate to sustainable mountain tourism development, delivery of competitive services related to mountain tourism, that includes but is not limited to the hospitality chain, outdoor guiding, promotion and marketing, events organization, mountain trail development, hiking, adventure tourism, sports and historic tours, etc.
  • Support in evaluation of the grant proposals, reviewing reports and participating in evaluation missions;
  • Contribute to the preparation of the ToR for specialized advisory services in mountain resort planning, destination management, mountain tourism products development and marketing, and similar services.
  • Facilitate communication and partnership between the GRETA and tourism national administration, target municipalities, resort companies and industry representatives;
  • Contribute in preparation of the project reports by outlining tourism sector needs and its reflection into the project implementation;

APPLICATION PROCESS:

The consultant should send a detailed CV that stresses her/his knowledge of a) sustainable mountain tourism in general b) experience in development consultancy in the affiliated sectors c) delivery of strategic papers for the tourism sector. It should especially show whether the consultant has practical experience in the tourism industry, tourism policy and administration and international development aid programs supporting local tourism development. Attaching a sample of any previous report written in English will be an advantage.

The consultant shall fill out the attached form and shall state his/her expected fee rate per day, his expected per diem per day, and the cost charged for travel using his/her own transport on a lump sum or km basis.

Interested consultants are invited to submit an offer in the English language at the following email address: greta@ada.gv.at with a copy to karl.goeppert@ada.gv.at . There is no deadline for submitting a letter of interest but the earlier a letter of interest is received the faster a potential mission can be allocated.

The first consultancies may become available by August 2019.

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