Marketing Communications

თარიღები: 12 აპრ - 11 მაის
მდებარეობა: თბილისი
დასაქმების ფორმა: სრული განაკვეთი
გამოცდილება: ერთ წელზე ნაკლები
ელ. ფოსტა: englishbookteam@englishbook.ge
მარკეტინგი, რეკლამა, საზოგადოებასთან ურთიერთობა:  საზოგადოებასთან ურთიერთობა, მარკეტინგული კომუნიკაციები

Company: English Book Education

Job Title: Marketing Communications

 

Key Assets: PPC - Exploration Expert, Brand Management, Related Experience (Link Prospecting) 

  • Exploration Expert: Any great PPC (pay per click) campaign relies on identifying the perfect search terms. 
  • Brand Management: The way a brand is perceived can make or break it. Obsessed with appearance.
  • Link Prospecting: From guest posting opportunities to resource pages, the Prospector can find every type of link opportunity possible.

 

Daily duties and responsibilities:

  • Developing an integrated communications strategy for English Book Education incorporating Online and offline.
  • Implementing communications plans to increase brand awareness and recognition for the organisation.
  • Developing relationships with key media to secure and grow media coverage both online and offline.
  • Developing and leading the English Book Education’s internal communication strategy
  • Creating and developing new innovative ways to communicate information about products and services to our existing and prospecting customers.
  • Contributing to the annual sales and marketing plan.
  • Evaluating the effectiveness of all marketing activity.
  • Plan, develop and deliver campaigns as agreed within timescales.
  • Making sure all marketing activities, campaigns falls within brand guidelines.
  • Understanding the product and customer profile and write thorough specs for each.
  • Producing an accurate summary of total spend at the end of a marketing campaign.
  • Producing competitor analysis and reporting, with particular reference to pricing, presentation and promotion.
  • Planning, organizing and executing marketing events and Teacher Training sessions and conferences throughout the year.

 

Pay Per Click (PPC)

This person is your ROI time-traveller. While some content and SEO campaigns can take months to drive revenue, oftentimes with paid search and other advertising channels, there is a much shorter timeline to ROI.

 

Here’s a sample checklist our PPC team uses on a daily basis:

  • Review spend and make sure it’s on budget.
  • Check all keywords’ CPC (cost per click).
  • Check for conversions and optimize keywords and landing page.
  • Review Quality Scores.
  • Review impression shares and average positions.
  • Mine search query reports for new opportunities.
  • Add new keywords. 
  • Add negative keywords. 
  • Check ad copy performance and adjust.
  • Pause losing ads.
  • Write new ad copy.
  • Check extensions performance.
  • Make bid adjustments.
  • Fix key issues.
  • Analyze landing page results from radical split tests.
  • Launch a new campaign or test.
  • Write weekly PPC update and add to “Weekly” folder.

 

Personal Qualities

 

  • A strong desire to work for English Book in Georgia;
  • Lead on initiatives, being committed to the role and delivering on objectives/deadlines
  • Positive and friendly outlook
  • Able to work under pressure, prioritising to meet deadlines, juggling busy workload and multi-tasking
  • Strong relationship building skills
  • Minimum 1 year experience in Educational Industry as a Teacher;
  • Self-motivated, managing own time and working alone where necessary as well as part of a team
  • Forward thinking and creative
  • Demonstrate flexibility
  • Maintain confidentiality
  • Provide good standard of personal presentation
  • Commitment and enthusiasm for EBG’s aims

 

 

Circumstances

  • Ability to work occasional weekends/evenings/early mornings

 

Requirements

  • Proven work experience as a Marketing Communications Specialist or similar role
  • Familiarity with B2B and B2C advertising campaigns
  • Hands-on experience with web content management tools, like WordPress
  • Proficiency in MS Office
  • Knowledge of SEO and Google Analytics
  • Experience with marketing campaigns on social media
  • Excellent verbal and written communication skills
  • Good presentation skills
  • BSc in Marketing, Communications, Public Relations or relevant field

 

Please send your resume to the following email address: englishbookteam@englishbook.ge

მსგავსი განცხადებები
Communication and PR Manager

ანასტასიუ არქიტექტ


01 აპრ - 30 აპრ

Digital Russian/Arabic Marketing Executive

ჯმ სოლუშონს


21 მარ - 19 აპრ

PR Manager

Georgian Investment


04 აპრ - 03 მაის

PR მენეჯმენტის და მართვის ფსიქოლოგიის მოკლევადიანი კურსი თბილისსა და რეგიონებში

უნივერსალური ცოდნის აკადემია UNIKO


15 აპრ - 14 მაის

Public Relations Officer

Encircle Real-Estate


27 მარ - 25 აპრ

კონსულტანტ-ოპერატორი

ი/მ ანა უგლავა


28 მარ - 26 აპრ

logo

მარკეტინგის დირექტორი

HH Recruitment


18 აპრ - 29 აპრ


NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV
NoLogoAvailable
დატოვე CV