Head of Marketing Department

Chain of jewelry shops Mandarina is looking for a head of marketing department who can help shape the Mandarina brand while formulating and executing new strategies to serve existing and acquire new customers.

This person must be a self-starter, results-oriented, and able to form marketing department from scratch. 

You will

• Define Mandarina Marketing strategy
• Lead Marketing activation (offline and online) and create / manage / optimize content to deliver on the agreed growth goals
• Understand local media landscape and define a right mix of digital/non-digital investment to maximize sales.
• Define promotional, pricing and point of sale strategy
• Identify and execute partnerships to build the brand awareness
• Manage marketing budget
• Track and monitor key Growth and Content metrics providing the appropriate visibility to General Manager
• Form and lead marketing team
• Analyse competitors
•  Develop visual merchandising standards 

Requirements

• Minimum of 2 years of Marketing experience
•  Experience at a leading FMCG, e-commerce or agency
•  Highly analytical and comfortable dealing with high complex business challenges
• Proven track record of delivering business growth, experienced defining investment strategy and executing integrated marketing campaigns across digital and non-digital channels
• Strong consumer understanding skills
• Have a deep understanding of paid, owned and earned media channels, being comfortable tracking and reporting on established performance marketing KPIs
• Previous experience in PR is an advantage
• Proficient in Georgian, English and Russian
• Outstanding people management and talent development skills

If you believe you match, we look forward to meeting you!
Please send your CV, LinkedIn profile headofmarketing@mandarina.ge