Head of marketing department

თარიღები: 03 იან - 01 თებ
მდებარეობა: თბილისი
დასაქმების ფორმა: სრული განაკვეთი
განათლება: ბაკალავრი
გამოცდილება: 2 - 3 წლამდე
ენები: ინგლისური რუსული
ელ. ფოსტა: headofmarketing@mandarina.ge
TOP მენეჯმენტი:  მარკეტინგის დირექტორი, რეკლამა, საზოგადოებასთან ურთიერთობა

Chain of jewelry shops Mandarina is looking for a Head of marketing department who can help shape the Mandarina brand while formulating and executing new strategies to serve existing and acquire new customers.

This person must be a self-starter, results-oriented, and able to form marketing department from scratch.

 

You will

  • Define Mandarina Marketing strategy
  • Lead Marketing activation (offline and online) and create / manage / optimize content to deliver on the agreed growth goals • Understand local media landscape and define a right mix of digital/non-digital investment to maximize sales.
  • Define promotional, pricing and point of sale strategy • Identify and execute partnerships to build the brand awareness • Manage marketing budget • Track and monitor key Growth and Content metrics providing the appropriate visibility to General Manager • Form and lead marketing team • Analyse competitors • Develop visual merchandising standards

 

Requirements

  • Minimum of 3 years of Marketing experience
  • Experience at a leading FMCG, e-commerce or agency
  • Highly analytical and comfortable dealing with high complex business challenges
  • Proven track record of delivering business growth, experienced defining investment strategy and executing integrated marketing campaigns across digital and non-digital channels
  • Strong consumer understanding skills
  • Have a deep understanding of paid, owned and earned media channels, being comfortable tracking and reporting on established performance marketing KPIs
  • Previous experience in PR is an advantage
  • Proficient in Georgian, English and Russian
  • Outstanding people management and talent development skills

 

If you believe you match these values, we look forward to meeting you!

 

Please send your CV, LinkedIn profile and instagram to headofmarketing@mandarina.ge <mailto:headofmarketing@mandarina.ge


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