Mindset is looking for GROUP CHIEF MARKETING OFFICER (CMO)

Job Description
Full time, Tbilisi office
Reports to: Group CEO / Mindset Supervised by: Mindset

Role Summary
The Group CMO is responsible for transforming strategic directions into fully executed marketing programs across all 5 companies in the group. This role ensures brand consistency, drives growth across diverse business unit, and acts as the public-facing head of marketing for the group.

This role requires a highly independent, senior-level marketing leader capable of managing complexity, coordinating multiple brands, and ensuring smooth alignment between strategy, sales, operations and business needs.


Key Responsibilities

Execute Group-Level Marketing Strategy

• Translate strategic marketing vision into actionable annual and quarterly plans for each brand.
• Implement group-wide marketing frameworks, priorities, and KPIs.
• Maintain consistency in tone, identity and messaging across all companies.
• Coordinate activities

Brand Leadership & Development

• Build and maintain brand positioning, strategic messaging, and value propositions based on brand platforms.
• Ensure each brand receives tailored, relevant marketing programs that match its business goals and growth stage.
• Identify opportunities, gaps and needs across the group/within each company and report them

Annual & Quarterly Planning

• Create yearly strategic plans for each company: objectives, budgets, channel mix, campaign logic.
• Develop quarterly execution plans: tactical roadmap, ongoing campaigns, optimisations, testing agenda.
• Monitor performance dashboards and adjust tactics according to data and Mindset's feedback.

Cross-Functional Coordination

• Collaborate with CEOs of each company to align marketing priorities with business goals
• Work closely with the Managers, outsource staff, to ensure smooth task delegation and execution
• Coordinate with creative, digital, and external agency partners when needed.

Operational Excellence & Reporting

• Lead weekly progress meetings; provides transparent updates and status reports.
• Track KPIs for each brand; ensure all activities contribute to measurable growth.
• Create structured communication documentation for the group's leadership.

Requirements
Professional Experience

• 7+ years in marketing leadership roles (preferably multi-brand, retail, finance, or service industries).
• Proven ability to manage several brands or business units simultaneously
• Strong experience in strategy execution, brand building and performance marketing.
• Experience collaborating with CEOs and executive teams.
• Work for multinational teams will be an advantage

Skills & Competencies

• Excellent strategic thinking and practical execution management.
• Strong organizational, prioritization and multi-tasking abilities.
• Exceptional communication and stakeholder management skills.
• Ability to maintain alignment across diverse and sometimes competing business needs.
• Data-driven mindset with ability to interpret dashboards and KPIs.
• Leadership strength; ability to guide teams
• English language proficiency

Personal Qualities

• High level of autonomy and accountability
• Reliability and discipline in cross-brand coordination.
• Ability to work under weekly strategic supervision while maintaining independent decision-making day to day
• Professional maturity and resilience.
• Role Structure & Governance

Success Indicators

• Clear, consistent marketing identity across all brands.
• Smooth execution of yearly and quarterly plans.
• Growth in brand KPIs (acquisition, retention, awareness, customer satisfaction).
• Effective coordination between the project managers, brand teams and leadership.

Please send your CV to the following email address:info@minds.ge