ბრენდ-მენეჯერი

GD ALCO

თარიღები: 07 ნოემ - 20 ნოემ
მდებარეობა: თბილისი
დასაქმების ფორმა: სრული განაკვეთი
განათლება: ბაკალავრი
გამოცდილება: 3 - 5 წლამდე
ენები: ინგლისური რუსული
ელ. ფოსტა: nlobzhanidze@gd-holding.com
მარკეტინგი, რეკლამა, საზოგადოებასთან ურთიერთობა:  ბრენდ მენეჯმენტი

პრემიალური ალკოჰოლური სასმელების სადისტრიბუციო კომპანია GD ALCO აცხადებს ბრენდ-მენეჯერის ვაკანსიას.

 

Essential Duties and Responsibilities

  • Development and implementation of the strategic and operational Brand marketing plan (short and medium term) based on clear prioritizing of the brands per market
  • Ownership of the brand’s P&L in a marketing driven organization
  • Generation of consumer insights and intelligence to inform strategy and execution
  • Analysis of all sales, market and consumer research data to manage, control and advance the brand, execute analysis of market, brand, competitor and consumer trends and develop/implement recommendations as needed to address business issues and drive sales
  • Full coordination of sales and marketing activities with the distributors in the assigned markets and responsibility for the achieving the annual goals: volumes, values, A&P budgets
  • Develop, manage and execute consumer & trade engagement plan including but not limited to on/off premise programs, special events and sponsorships, merchandising programs, etc.
  • Lead development and activation of POS, VAP, Premiums and other selling tools to support brand and/or portfolio programs while assuring acceptable ROI
  • Participate in a assortment enlargement discussions, preparation of the launch proposals (including Value Chains) and manage launch of the new brands/products/SKUs within portfolio
  • Participate in and/or selectively lead other assigned projects important for brand or portfolio development in the assigned countries
  • Closely follow the price model and flag any discrepancies, regularly (not less than once a quarter) monitor pricing situation in the markets and provide reports
  • Together with the Sales & Marketing Director run monthly update meetings with the assigned markets’ distributors management teams
  • Lead integrated communication planning process within brand parameters, achieving performance objectives
  • Ensure all materials are consistent with strategy, on time & within budget, legally compliant and developed with input from both all relevant internal stakeholders
  • Responsible and accountable for brand financials, including budget development and variance reconciliation. Manage brand budgets keeping A&P spend within established limits and providing timely reports and analysis to the company on Spend, Committed and Uncommitted A&P budget.
  • Develop and present Quarterly Business Reviews

 

Experience Required:         

  • 3+ years experience in brand management within spirits market
  • Strong strategic and analytical skills with strong financial/business acumen and entrepreneurial spirit
  • Excellent knowledge of the full marketing mix
  • Strong digital experience.
  • Proven track record of consumer engagement planning, innovative thinking, program development and execution and a strategic approach to brand building programs
  • Knowledge of delivering memorable brand experiences, social media campaigns, advertising campaigns, media planning, and brand tracking tools
  • Ability to interact and influence internal and external stakeholders at all levels to create cross-team collaboration while driving projects to conclusion
  • Experience in managing advertising, creative, and promotional agencies
  • Ability to identify problems and offer solid, fact based recommendations
  • Strong leadership, conceptual, and creative skills
  • Excellent verbal and written communication skills; strong presentation skills
  • Fluent in English
  • Fluent in Russian
  • Proficient in Word, Excel, and PowerPoint

 

Education

  • Bachelor’s degree in Marketing or Business preferred

 

Compensation

  • Salary commensurate with experience

 

დაინტერესებულ პირებს CV-ს გამოგზავნა შეუძლიათ არა უგვიანეს 20 ნოემბრისა, ელექტრონულ მისამართზე nlobzhanidze@gd-holding.com. გთხოვთ Subject მიუთითოთ ვაკანსიის დასახელება.

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