JOB TITLE: Trade Marketing and Insights Manager 
DEPARTMENT: OFF PREMISE 
IMMEDIATE MANAGER: BUSINESS UNIT MANAGER GEORGIA & ARMENIA 
DIRECT REPORTS: NONE 
LOCATION: TBILISI/GEORGIA  
SCOPE: GEORGIA & ARMENIA 
 
PURPOSE OF THIS JOB (OR DEPARTMENT OVERVIEW) 
 
Trade Marketing Manager is responsible for the development and coordination of the trade marketing activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality & values. They should develop the strategy of the local sales team and enable the execution of that strategy via Key Accounts and Field Sales teams. This includes communication and internal coordination between marketing and sales, POS development and implementation, Category Management projects, and trial activities. In general, the job holder will coordinate and project manages all trade-led marketing activities. 
 
RESPONSIBILITIES 

• Trade marketing knowledge & capability  
• Develop trade marketing strategies, recommend, and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image 
• Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level 
• Implementation of trade-marketing tools (in-store material creation, elaboration of planograms, evaluation of promotion efficiency) 
• Support and follow-up of wave of store audits in local market 

 
Alignment and coordination of sales and marketing activities 
Collaborate with the brand team to deliver through the line activity in store, to translate the country marketing plan into sales strategy across sales channels and customers 
Exchange ideas between marketing and sales departments proactively and challenge traditions  
Be the point of contact for the sales team to advise and give guidance on all account 
Execute the Perfect Store standards by channel for your market using the International Model 
Support the alignment across customers and channels regarding trade marketing activities 
 
Business Insights 

• Analysis of sales development (by channel, by the customer, by distribution point, etc.) and customer performance in all sales fundamentals 
• Development and excellent execution of channel (Retail, Impulse, Wholesale, etc.) specific strategies and tools/tactics, analysis of commercial campaign effectiveness 
• Retail channel customers planning of promotional activities and pre-/post-evaluation 

 
POS tools implementation and development/adaptation 
Ensure the global POS toolkit is used effectively in order to adhere to brand guidelines and appropriately represent the brand (e.g. creative and innovative) and meet country needs and objectives  
Ensure national POS is developed only when international material is not appropriate, and a clear commercial benefit is recognized 
 
Category Management 

• Run Category Management projects with the identified top customers 
• Attend face-to-face meetings with the customer to present and collaborate with them to improve the performance of the Category, develop, and execute a tailored action plan to grow Category turnover 
• For non-top customers provide initiatives and support to Off-Premises Managers 

 
EXPERIENCE NEEDED 

• 2 years of experience in the FMCG sector, ideally as Category Manager, Trade/Shopper Marketing, Shopper Insights, or Key Account manager 
• Leadership, Motivation, and Team Skills 
• Strong analytical ability and commercial acumen to understand financial statements and market trends 
• A clear understanding of marketing, sales & distribution, competitor activity, shopper behavior, category management & business insights in the FMCG context 
• EDV (Word, Excel, PowerPoint, etc.) 

 
EDUCATION REQUIREMENTS 

• University Degree (economics, business, marketing or similar) 

 
LANGUAGE REQUIREMENTS 

• Fluent in written and spoken Georgian and English, Russian optionally

Send CV to e-mail: Ketevan.sidamonidze@gplus.ge

 Please, include the title of the position in the "subject" of the email. Only those candidates who meet the requirements of the vacancy will be invited for an interview. The CV you submit may contain personal data, and by sharing your information with us, you agree to share your personal data with us. Please note that if your experience and skills do not match the requirements of the vacant position, your CV will not be considered.