Marketing Manager

COMPANY: Iberia Refreshments, Pepsi-Cola Bottler in Georgia

POSITION TITLE: Marketing Manager

OPEN TO/ ELIGIBILITY CRITERIA: All qualified and interested candidates.

START DATE/ TIME: ASAP

DURATION: Permanent

LOCATION: Tbilisi, Georgia

We are Iberia Refreshments - the exclusive Pepsi-Cola bottler representing PepsiCo International on the Georgian market through holding a franchise agreement for organizing production and sales of soft beverages in Georgia. We are a fast-growing company and one of the largest beverages’ producers in Georgia. We are part of an international private investment group – Revery Group, which is developing Food & Beverage Businesses in Caucasus, Central Asia and Middle East markets.

We are looking for talented, result-oriented and passionate individual with a min. of 5 years experience in the Marketing field and an ability to leverage the full marketing mix to grow market share, volume, profitability and brand equity for PepsiCo/company brands. So, if you are a person with strong eagerness to drive change and have proven record of translating a deep understanding for consumer needs into compelling communication ideas and plans, then this job is for you!

This role requires strong project management skills, exceptional communication skills being a liaison between marketing and sales, commercial awareness as well as superb conceptual thinking and very strong analytical skills to work out a systematic mapping of potential opportunities.

KEY RESPONSIBILITIES:

• Participate in the development of annual marketing/brand strategies and plans maximizing market share and building brand awareness
• Develop and execute integrated annual activity plans ensuring consistent consumer experience across all communication channels, with positive sales impact and ROI
• Build promo calendar ensuring ROI goals
• Monitor on-going brand activations evaluating pros and cons, and constantly coming up with improvement initiatives
• Ensure that clear and consistent guidelines are provided to Field Sales Force for all brand/consumer/trade activities, including briefing on brand communication cycles and new launches with its selling stories. Work closely with Sales to ensure brand strategies and objectives are effectively executed and evaluated at field level
• Act as a liaison between Sales and Marketing to ensure that plans and execution are in line with portfolio and brand objectives and strategies
• Collect and disseminate Best Practice for efficient and profitable marketing and trade marketing activities
• Be brand ambassador championing the brand(s) essence and values internally, making sure each team of the company understand the brand and its goals.
• Analyze market/consumer research data in order to understand brand issues and market opportunities;
• Monitor and report brand expenditure to ensure it does not exceed budget defined in operational brand plan;
• Manage the work processes and projects with internal and external partners (agencies, marketing team)

REQUIRED QUALIFICATIONS:

• University degree preferably in Marketing
• Minimum 5 years of experience in brand marketing, trade marketing experience is a plus
• Ability to leverage the full marketing mix to grow market share, volume, profitability and brand equity for company brands
• Action oriented with experience in managing multiple projects, priorities and deadlines
• Excellent planning and organizational skills, including superior communication skills
• Motivated by success and passionate about working and achieving higher results with the power to influence
• Ability to think critically and creatively
• Self-motivated, excited by challenge, and an effective team player
• High proficiency with Excel, PowerPoint and strong ability to create and develop proposals and presentations
• Fluency in Georgian, Russian and English languages

CRITICAL BEHAVIORS:

• Consumer Centricity
• Collaboration
• Influence

APPLICATION PROCEDURES: All interested candidates can send their CVs to: hr@pepsi.ge. The position title “Marketing Manager” should be written in the subject line of the email. Only short-listed candidates will be contacted.

APPLICATION DEADLINE: 21.02.2020