Email Marketing Specialist

თარიღები: 10 ნოემ - 09 დეკ
მდებარეობა: თბილისი
დასაქმების ფორმა: სრული განაკვეთი
განათლება: ბაკალავრი
გამოცდილება: 2 - 3 წლამდე
ელ. ფოსტა: info@brokers.io
მარკეტინგი, რეკლამა, PR:  ინტერნეტ მარკეტინგი

BROKERS.IO – digital asset management and blockchain technology company is seeking an Email Marketing Specialist to join the Marketing team.

As the Email Marketing Specialist, you will lead and manage campaigns end-to-end, including planning, targeting, testing, execution, reporting and optimization. You will be responsible for both analyzing and optimizing existing emails (including their triggers, CTAs, and performance) and developing new initiatives, like life-cycle trigger programs and improved segmentation and personalization.

Position Type: Full-time (10:00-19:00, Monday-Friday)

Location: Tbilisi, Georgia

 

Responsibilities include:

  • Work closely with the marketing team to support brand-level market research, reporting and insights;
  • Support digital marketing strategy with market research, a/b testing, target research and segmentation, digital visibility;
  • Collaborate with a marketing team to build and execute e-mail marketing campaigns;
  • Measure and report on performance of email marketing campaigns; 
  • Manage the full communication journey for new and existing users, identifying areas for automation and executing accordingly; 
  • Execute audience-centric and ROI driven initiatives, segmenting users based on tenure, profile, behavior history, and acquisition source;
  • Ensuring design and layouts of emails are optimized, user and mobile-friendly;
  • Create content, proofread key messaging in and out of email templates;
  • Send graphics requests to designers;
  • Compile and purge email lists;
  • Securing email databases for future campaigns;
  • Following up on emails;
  • Creating digital ads;
  • Tracking and analyzing campaign results;
  • Aiding additional digital marketing efforts.

 

Required skills and qualifications:

  • 2+ years relevant experience (working on IT solutions); working experience with crypto-related products is advantageous;
  • Experience in global campaign implementation is a must;
  • Proficiency in English is a must;
  • Experience with email marketing and marketing automation platforms (MailChimp, ExactTarget, etc.);
  • Experience in content marketing;
  • Experience with Google Analytics;
  • Experience with Facebook Ads, Google ads, Propeller ads or other ad networks is advantageous;
  • Strong verbal and written communication skills;
  • Strong organizational and time management skills;
  • Strong data analysis skills.

If interested, please send us your resume to the following e-mail address: info@brokers.io


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