Customer Marketing Manager

თარიღები: 26 ივნ - 25 ივლ
მდებარეობა: თბილისი
დასაქმების ფორმა: სრული განაკვეთი
განათლება: ბაკალავრი
გამოცდილება: 3 - 5 წლამდე
ენები: ინგლისური რუსული
ელ. ფოსტა: customermarketing.jobs@gmail.com
მარკეტინგი, რეკლამა, PR:  მარკეტინგის მენეჯერი

Big International Pharmaceutical company is searching for:

Customer Marketing Manager – Caucasus, Central Asia countries

 

Job purpose:

  • Excellent career opportunity to drive and deploy ‘Irresistible engagement’ with shoppers & customers at prioritized touchpoints along the purchase journey which drives conversion, brand equity and category share growth as well as building strategic value with key customers.
  • Customer Marketing Manager will take responsibility for translating category and brand strategies into specific channel and customer activities and actions.

 

Key accountabilities:

Deliver Caucasus, Central Asia Customer Marketing Strategy:

  • Lead Caucasus, Central Asia Customer Marketing planning process with direct contribution to Commercial Excellence team
  • Represent Caucasus, Central Asia business in regular Customer Marketing review process
  • Own Caucasus, Central Asia Customer Marketing processes

 

Drive Customer Marketing Action Plan:

  • Deliver profitable category & brand share growth by working with marketing on localization and activation of the global / area category & brand vision and strategies through to the customer and shelf.
  • Lead the creation of the strategic shopper and customer plan and assets for company brand categories working with key trade customers.
  • Develop and execute mutually acceptable solutions that produce a win for the brand and for the customer
  • Drive strategic customer initiatives which are insight-led, innovative, differentiated and designed to unlock category and brand growth.
  • Create promotional strategies to fully reflect the category/brand strategies in alignment with brand activities and with particular focus on new products/categories.
  • Coordinate and drive POS planning, implementation and evaluation processes across the channel and key customers for relevant company brand categories.
  • Coordinate processes aimed at creating and implementing displays and POS materials, to ensure the best possible visibility and availability of company brands to consumers.
  • Create merchandising standards in cooperation with category management.
  • Handle all budgets allocated to the department (planning/follow up).

 

Business Partnering:

  • Collaborate with Area Commercial Excellence Team.
  • Collaborate with cross functional teams in respect to customer actional plans.
  • Support sales team with all channels / customer activity related information, materials.
  • Support sales team in building relationship with key trade partners.

 

The successful candidate:

  • University degree in Economics or Business administration, Sciences or Engineering.
  • At least 3 years of proven experience in customer marketing, shopper and/or trade marketing in FMCG industry; previous sales experience is much appreciated.
  • Proven experience in developing and delivery of customer activation plans.
  • Proven track record of excellent commercial acumen in shopper marketing area.
  • Demonstrable leadership and influencing skills.
  • Very good analytical & communication skills.
  • Detailed understanding of shopper and customer’s behaviour across all channels.
  • Expertise in engaging and effective cooperation with sales teams.
  • Full proficiency in English, Russian

 

 

Please send us your CV in English at: customermarketing.jobs@gmail.com and indicate "Customer Marketing Manager" in the subject.


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